West Erie Marketing Services Spotlight: Web Design

Are web design services worth the money?

Your website is your digital storefront. Investing in professional design isn’t a luxury; it’s a necessity. A great site builds trust, improves your Google ranking, and converts visitors into loyal customers.

At West Erie Marketing, our web design and development services aren’t just about making something look good; they’re about building an online presence that works for you. Whether you’re a small-town shop looking to expand or a busy local service provider wanting to attract more leads, we craft custom websites that combine beauty, function, and performance.

Why Web Design Matters More Than Ever

Let’s face it... if your website is outdated, hard to navigate, or slow to load, potential customers will bounce faster than a summer storm off the Lake Erie coast. And you’re not alone. Here are some real pain points many local businesses experience:

• Slow Site Speeds: Just a 1-second delay in load time can reduce conversions by 7%

• Poor UX Design: 88% of users are unlikely to return to a site after a bad user experience

• Lack of Mobile Optimization: Over 60% of web traffic now comes from mobile devices, yet many small business sites still aren’t mobile-friendly

• DIY Website Fatigue: Many business owners start on DIY platforms but quickly hit a wall when trying to scale or customize their site

A professionally designed website is a growth tool, not just a nice-to-have. For small businesses, a high-quality website can increase visibility, build credibility, and turn local visitors into paying customers. Whether you're a service provider in the Toledo metropolitan area or a small business on Lake Erie's Islands & Shores, investing in custom web design ensures your business stands out online, ranks higher in search engines, and keeps traffic/customers coming.

5 Actionable Web Design Tips for Small Business Owners

Below are five simple, actionable website tips you can apply today. Small updates like these can boost your site’s performance and help you connect better with your audience, without needing a full overhaul. Every click counts, so why not make the most of it?

1. Add (or Update) Contact Information

If customers can’t reach you easily, they’ll move on.

• Double-check phone number, email, and address

• Display contact info in the header and footer

• Add a contact form with clear fields

• Include business hours (especially for local services)

2. Check Your Social Media Links

Make sure you're sending visitors to the right place.

• Verify all social icons link to the correct accounts

• Remove outdated or inactive platforms

• Open links in a new tab (so users stay on your site)

• Keep social handles consistent with your business name

3. Clean Up Your Homepage

A cluttered homepage confuses visitors; keep it clean, clear, and goal-driven.

• One main CTA (like “Book Now” or “Call Us”)

• Remove outdated text, buttons, or offers

• Highlight your value proposition in a headline

• Keep navigation simple (no more than 5 main links)

4. Use High-Quality Photos

Good photos grab attention and build trust.

• Replace blurry or outdated images

• Use real photos of your products, team, or location

• Optimize image sizes to prevent slow loading

• Avoid overly generic stock photos

5. Make Sure It’s Mobile-Friendly

A smooth mobile experience is essential in 2025.

• Check your site on your phone (scroll through all pages)

• Ensure buttons are easy to tap and menus are easy to use

• Confirm text is readable without zooming

• Aim for under 3 seconds of page load time

What We Offer

Feeling overwhelmed? At West Erie Marketing, our web design and development services are built to eliminate these common pain points with small businesses:

• E-Commerce Development: Online stores built for conversions

• Front-End Development: Functional and visually engaging design that aligns with your goals

• Mobile Optimization: Fully responsive sites that look great on every screen

• Performance Optimization: Speed, SEO, and security baked in

• UI/UX Design: User-first designs that keep people engaged and clicking

• Webpage Creation: From landing pages to full builds, we’ve got you covered

• Website Design: Clean, responsive layouts tailored to your brand

• Website Maintenance: Ongoing support so your site stays sharp and secure

Affordable web design gives small businesses a competitive edge in a crowded market. Instead of struggling with clunky DIY platforms or outdated templates, professional design offers a streamlined, branded experience that’s easier to manage and scale. The right website can simplify operations, support marketing efforts, and help you grow with confidence.

What sets professional web design apart isn’t just the look, but rather the strategy behind it. Unlike cookie-cutter templates or one-size-fits-all platforms, custom web design considers your goals, audience, and local market. From layout to functionality, every element is built with a purpose, giving your business a unique online identity that reflects your brand and speaks directly to your customers.

Ready to Build a Better Website?

Don’t let an underperforming website sink your business potential. West Erie Marketing can design a website that reflects your brand, grows your reach, and helps you make waves online.

📲 Reach out today to schedule a web design quote and receive a FREE website audit!